Founded on February 4, 2004, by Mark Zuckerberg and his college roommates at Harvard University, Facebook has grown from a campus-based networking site to the world's largest social media platform. As of 2025, it boasts over 3 billion monthly active users, making it a cornerstone of global digital communication.

Facebook official Website‌: https://www.facebook.com

User Profiles

• Personal timelines for sharing life updates
• Photo/video uploading and tagging
• "About" sections for personal/professional information
• News Feed Algorithm
• Curated content based on user interactions
• Paid advertising integration
• Real-time updates from friends/pages
• Communication Tools
• Messenger (standalone messaging app)
• Group chats and video calling
• Marketplace for local commerce

Business Solution

• Facebook Pages for brands/organizations
• Targeted advertising system
• Insights and analytics tools
• Technological Evolution
• 2006: News Feed introduction
• 2012: Acquisition of Instagram
• 2014: Purchase of WhatsApp
• 2016: Live video streaming launch
• 2021: Rebranding to Meta Platforms Inc.

Cultural Impact

Facebook has fundamentally altered:
✓ Global communication patterns
✓ Political campaigning methods
✓ Business marketing strategies
✓ Personal relationship dynamics

Controversies & Challenges

• Data privacy concerns (Cambridge Analytica scandal)
• Spread of misinformation
• Antitrust regulations
• Youth engagement decline
• Future Outlook

Despite emerging competitors, Facebook maintains dominance through:
◆ Continuous platform innovation
◆ Strategic acquisitions
◆ VR/AR development (Metaverse)

With its unparalleled scale and resources, Facebook remains positioned to shape digital interaction for years to come.