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November 21, 2025
Nazara just endured the darkest quarter in its history. In Q2 FY26, it reported a loss of INR 34 Cr due to the collapse of its RMG investments and found itself in the midst of an esports winter in Europe. So, what’s the gaming giant doing to tide over this crisis?
Building Futureproof IPs: Nazara’s revival plan centres on building intellectual properties (IPs) that hold long-term value. It is also creating a multi-franchise portfolio like Animal Jam and World Cricket Championship, which thrive across platforms, markets and formats. Alongside, Nazara is leveraging GenAI tools like Claude to build games, compress development cycles and create immersive experiences.
Betting On Unification: Nazara is merging its scattered mobile studios into a single, unified ecosystem. The centrepiece of this strategy is the universal Nazara ID, which will enable shared progression, cross-title rewards, and first-party data capture. Simultaneously, its new centres of excellence in analytics, monetisation, and live operations now support all titles.
Merging Offline & Online: While digital volatility hammered Nazara’s balance sheet in Q2, its offline businesses quietly became the stabilising anchors. Smaaash and Funky Monkeys delivered cash flow and steady EBITDA. The gaming major also plans to embed its Nazara ID into these physical centres – transforming footfall into digital users, diversifying revenue streams and creating a two-way funnel between mobile games and entertainment venues.
That said, the company’s long-term vision is to bring 50 to 100 Mn of India’s 500 Mn gamers into this connected ecosystem. Will this unified digital network be enough to sail Nazara through the volatility? Let’s find out…
India’s high-end fruit market remains fragmented and dependent on imports. Even the local production struggles with climatic challenges, causing uneven quality and low availability. D2C brand Fragaria is here to change that.
A Tech-Led Harvest: Founded in 2024, Fragaria operates a controlled-environment agriculture platform for strawberries, blueberries and raspberries. The company uses hydroponics, LED-assisted growth and precision climate control to maintain consistent yields throughout the year. This approach reduces weather-related risk and offers traceable produce.
Ramping Up Production: After operationalising its first farm in Chennai, with steady year-round output, Fragaria is expanding to a new facility in Bengaluru that will have a planned capacity of 120 kg of berries per day. Going forward, the company aims to strengthen its expertise in berry production and tap into India’s growing fresh fruits market, poised to reach $1 Tn by 2030.
Buoyed by its recent funding and a premium price tag, can Fragaria woo India’s fresh fruit lovers?
India’s AI moment isn’t coming — it’s already here. Meet the startups shaping the country’s next big tech leap in our November 2025 edition of AI Startups To Watch.
